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Veteran Pillsbury spokesman Pop N. Fresh
died Wednesday of a severe yeast infection.
He was 71. He was buried on Friday in one
of the biggest funerals in years.
Dozens of celebrities turned out including
Mrs. Butterworth, the California Raisins,
Hungry Jack, Betty Crocker and the
The gravesite was piled high with flours,
as longtime friend Aunt Jemima delivered
the eulogy, describing Fresh as a man who
"never knew he was kneaded".
Mr. Fresh rose quickly in show business, but his later life
was filled with turnovers. He was not considered a smart cookie,
and wasted much of his dough on half-baked schemes. Still, even
as a crusty old man, he was a roll model to millions. Fresh is
survived by his second wife. They had two children and one in